I’m working through some ideas for a new logo for a client in Texas. They found me through my website. It’s pretty cool when your marketing tools are hard at work for you and I do get the value of increasing or enhancing that performance. As I work through my various bits of visual flotsam and jetsam I can’t help but think about the “dying” of the creative agency. Is it really dying out. Have we gone so far away from the soul searching of MadMen in favor of the eyeballs on a page analytical strategies? I personally may receive a gazillion emails because at one point I may have been pulled into a site, but honestly I find it more than annoying. I unsubscribe from sites ALL THE TIME. Human nature is basically the same as it was 10 years ago, 20 years ago and down the line. We are emotional and reactive and inspired. As we are irritated and compulsive and offended. All for different reasons. So looking at what moves your audience, a la in the vein of MadMen feels like a lost art. Analytical Managers would argue that this is exactly what they are doing. Looking at who is visiting where and what communities or populations are doing and then anticipating the next move and building for it. It feels sort of cold and harsh. Maybe that’s my “old fashioned” side coming out. I still like the emotional tug that good advertising can give you. Make me cry. Make me laugh. Tell me a story. Give me a compelling reason for discovering your product. Pretty basic stuff.