White Dragon Tearoom Logos

I’ve been working on some new pieces for the White Dragon Tearoom. Illustrations that can be used as elements within the design or as a “logo” for different aspects of what they offer. Right now we have a rooster and a dragon. I think I’ll be working on a snake next for the Year of the Snake.

WDTR_Drink

White Dragon Chinese Rooster

WDTRRooster

White Dragon Tearoom Rooster Logo

WDTRDragon

White Dragon Tearoom Dragon Logo

 

Coppell Farmers Market Logo

I’ve just completed a logo for the Coppell Farmers Market located just north of Dallas. This has been a fun logo to work on and I’m excited to share it with you! We created it to be a modular identity system and allow for many variations on the theme. The badge can be pulled off and used on a photo or as a small corporate brand, we can change out the produce depending on the season- for example a carrot or garlic bulb, and it hopefully will become the mascot for the market. Hand picked, cared for produce.

CFM_Tomato_CMYK

Logo for Coppell Farmers Market

Durango Bike Polo Tourny 2013

Just knocked this out this morning. A super fun collaborative effort with my bud Mike Brieger.

DgoPoloPC-9

More Thoughts on Design and Brand Development

I’m working through some ideas for a new logo for a client in Texas. They found me through my website. It’s pretty cool when your marketing tools are hard at work for you and I do get the value of increasing or enhancing that performance. As I work through my various bits of visual flotsam and jetsam I can’t help but think about the “dying” of the creative agency. Is it really dying out. Have we gone so far away from the soul searching of MadMen in favor of the eyeballs on a page analytical strategies? I personally may receive a gazillion emails because at one point I may have been pulled into a site, but honestly I find it more than annoying. I unsubscribe from sites ALL THE TIME. Human nature is basically the same as it was 10 years ago, 20 years ago and down the line. We are emotional and reactive and inspired. As we are irritated and compulsive and offended. All for different reasons. So looking at what moves your audience, a la in the vein of MadMen feels like a lost art. Analytical Managers would argue that this is exactly what they are doing. Looking at who is visiting where and what communities or populations are doing and then anticipating the next move and building for it. It feels sort of cold and harsh. Maybe that’s my “old fashioned” side coming out. I still like the emotional tug that good advertising can give you. Make me cry. Make me laugh. Tell me a story. Give me a compelling reason for discovering your product. Pretty basic stuff.

life-on-earth

 

KDUR Furniture As Art

Don’t miss this fun event, and check out the cool poster!

KDUR_FAA2013_Poster

Winter Bike To Work Day Durango 2013

Just wrapped up a new ID System for Durango’s Winter Bike to Work Day, 2013.

Durango Winter Bike to Work Day Logo

How Does That Logo Make You Feel?

In the last few days I’ve had some great conversations about what makes a logo work. It’s always fascinating to hear why someone feels a logo is necessary for their business. Today I had a conversation with a hopefully new client on just that, and I asked her what prompted her to call me. She said that she felt my logo designs represented a comfortable local feel yet professional. We are surrounded by so many corporate logos that when you see something that feels maybe softer, or comfortable it evokes a nice feeling in you. It’s a good thing. Wow. That made me feel great. I LOVE designing ID Systems for clients and each one is a unique journey. When the end result is a logo that triggers an emotional response that you want your customers to have, I know I’ve done my job well.

 

Design Resolutions

Or resolution wrecker. I promised myself that I would be a better blogger. I’m not. I promised that I would devote more time to developing this site. I didn’t. What I did do was to create a new site from scratch using Adobe’s new Muse software. It has been an absolute hoot playing with it. FInally a program has come along with the traditional print designer in mind. Thank you. You have full control of the look, at least to the limit of your understanding of the software. Digging in further, I have unhappily hit a wall. I want to host my new shiny site with Bluehost, but have found that many of their widgets don’t translate. And quite honestly I’m not sure what you do about SEO. I haven’t made it that far in the tutorials. I’ll keep you posted…

SORRY STATE OF AFFAIRS

So it would seem that I have all but abandoned this blog in favor of my new one- AnIllustrationADay.com

I think I’m better at getting ideas out there than I am here, so if any one is following this, my apologies. I’m working on a new web site and hope to have that up and running soon. Stay tuned.

And if you haven’t already, check out AnIllustrationADay.com

In the spirit of election season, Vote for Me on Minted!

My friend Marla told me about a site where you can submit designs for printed cards and prints. So what the hex, I thought I’d give it a try. This is my first upload.

Vote for my
design on minted.™

Believe

see more from Kristine Hickcox

vote for me!

Check out my competition in Christmas cards and wedding invitations at Minted.