For a designer to walk into an engineering firm and experience serious space envy is ironic at best, but there you have it. When I first met Joan Russell at Russell Engineering headquarters I couldn’t keep my eyes off the great art (mostly hers), fantastic and cleverly upholstered pieces, the rammed earth wall and I could go on. Actually, I could live there. This is every bit the creative team, in both their work and their cool digs. So the challenge was to evolve their brand into a statement that walked the line between the precise lines of an engineer and the organic nature of their philosophy. Their new web site is live now and ready for showing. We developed this site in cahoots with Aaron Heirtzler of Aaron Heirtzler Creative and he did a fantastic job of bringing structure and order to a large amount of content in a fluid and clean manner. Check it out.
Tags: graphic design, marketing
