What Steve Jobs had taught me. There has been a lot of that passing around the net lately and most of it you read and shake your head in agreement. Steve Jobs got it. He built to the highest standard he could and raised the bar for quality design. You don’t hear anyone complaining that Macs are beautiful to look at, or sleek, or just really amazing. You might flinch at the price, but what you are getting feels worth every penny. Jobs got it and never let go of that standard. He didn’t cut corners, he just innovated and improved. He probably dreamed about his work. For him, it was about feeling great about what he did.
So what does this have to do with you? If you are seeking to build your business, improve or alter your messaging or just getting started— you are going to need strong and innovative marketing and creative thinking in your tool kit. But here’s the rub. There is no measuring stick for creativity. There is no hourly rate put on the design process. It would be virtually impossible to clock in and out every time I thought about a client as once I’m on the job, I think about your product or service all the time. A creative person is inspired by everything and often will find applications for it to a client’s marketing or design. Let them do it and you will be more than pleased with what that creativity can do for your bottom line. Apple is a shiny example of that. Their marketing is brilliant. Their packaging is dead on. It feels like Christmas when you buy anything from Apple.
So the message here is this. Innovative design and marketing can and does improve your bottom line. Period. Stop concerning yourself over how much time it took to develop a logo or brand system, and start asking yourself does this design do what I need it to do? Is it helping my image or telling my message? Is it speaking to the right audience? If your answer is no, then you need to find yourself an inspired creative who can help you with this and let them. It will be worth it.
Tags: branding, design system, logo development, marketing
