I’ve recently finished design of the first edition web site for Hermosa Creek – Affordable Luxury Lounge Wear. The line represents beautiful feeling basics, in clean silhouettes for the contemporary woman. I wanted the site as well as all the collateral to reflect this feeling. Simplicity, sophisticated and comfortable. At this stage they are not selling from the site, but using it as a marketing piece to show the line to buyers.
My role— I work with the designer Christina Erteszek developing and designing her communications pieces, art directing photo shoots for print and web, and most recently in color consultation for the line. The web programmer for this site is William Glenn.
Tags: graphic design, marketing, web design
