Continental, specializing in high-tech rubber.
Durango was fortunate enough to have been the host of this year’s Single Speeds World Championships and who better to be there than Continental Tires passing out their newest addition to their rubber fleet.
stickier, faster, longer … that’s how we roll.
For all of you cyclists out there take note. The 4th Annual Durango Fall Blaze is right around the corner, on September 26. This century bike tour crosses some beautiful areas in and around Durango with options for shorter distances for those of you who aren’t quite so masochistic. It’s well supported and kicks off with a Packet Pickup Party and ends with a fab lunch! Did I mention beer? (Courtesy of Carver Brewing Company)
This year the poster was designed with the sponsors in mind. There are so many great ones, we wanted to make sure that they were given more than the token bottom line. The theme, while some may say is very avant-psychedelic, I say its how you feel when you finally cross the finish line after riding 100 miles. A little swoopy and ready for a beer!
You can get more information about the tour or sign up online at durangofallblaze.com
Was Lady Godiva a real person? Does it matter? Her spirit of love and generosity is a story known by many. According to the legend, Lady Godiva, in a moment of compassion begged her husband to not impose a tax on the poor of Coventry. He laughed and challenged her to prove her devotion by riding naked through the streets. If she did, he would repeal the tax. And she did.
This book is dedicated to the spirit of Lady Godiva…
We are in the process of designing a new book for author Anita Witt and photographer Robert Royem. Its a marriage of western sensibility and the boldness of the Lady Godiva herself.
We’ve been working on a very exciting identity system for a company called SonnyLight. They have developed a counter top sized LED Kitchen Grow light for all of us that struggle with starting seeds in the spring. Now you can have fresh basil all winter and not stress about getting your annuals started. We designed their identity system and are in the works on packaging and ad campaign.
The new LED Kitchen Lights won’t be available until later this fall. They can be found either online at sonnylightLED.com or through Brookstone.
The transition has been exciting and a great learning curve for us all. Cara and I have been working our tails off to get the new shop up and running and keep work flowing. It has all come together. We’re excited for the next chapter— working with all of our great clients and meeting new ones yet to come.
Thank you to all who have been incredibly supportive and to Neil, it has been a great journey— I look forward to working with you on your new venture!
The new Logo Lounge 5 book is now available for purchase. Good news! We have 4 of our logos featured in this issue and are feeling really great about that. It’s a wonderful resource book for all designers and showcases some of the best logos in the country and beyond.
Here it is. I’ve been getting a lot of question about the new name. Why Pool? What does it mean?
After Creative Conspiracy, I began the mental search for a new identity. How do you re-brand yourself? Never an easy task, especially when you have been one thing for over 12 years. I can do it for others, but its always challenging to do this for yourself.
I wanted a name that was short and simple. A name that represented reflection and clarity in business. A name that was in constant motion and was just sort of clean. A pool of ideas, a pool of creativity, a community, fun. It just felt right.
So much of branding is the experience you have with a particular business. If the experience is positive, the brand feels more positive and secure. If the experience is negative, so will the brand. We pride ourselves on our customers experiences with us. We try to make the process of self-branding a good one and one that helps you grow as a business. It can be transformative and is always in constant motion. pool.
For those of you who prefer not to wait for the yummy goodness of fresh picked produce, The Gardens at James Ranch is now producing small batches of specialty delights with the fresh picked bounty from their gardens. The Black Currant Jelly is the first in what we hope to be a long line of more mouth watering tastiness. This jelly will be available at their booth at Durango Farmers Market starting this month.
We designed the label using a painting by Jami Tobey, and ultimately this will become the colorful face for this ever growing line of limited edition fresh products.
For a designer to walk into an engineering firm and experience serious space envy is ironic at best, but there you have it. When I first met Joan Russell at Russell Engineering headquarters I couldn’t keep my eyes off the great art (mostly hers), fantastic and cleverly upholstered pieces, the rammed earth wall and I could go on. Actually, I could live there. This is every bit the creative team, in both their work and their cool digs. So the challenge was to evolve their brand into a statement that walked the line between the precise lines of an engineer and the organic nature of their philosophy. Their new web site is live now and ready for showing. We developed this site in cahoots with Aaron Heirtzler of Aaron Heirtzler Creative and he did a fantastic job of bringing structure and order to a large amount of content in a fluid and clean manner. Check it out.
It’s that time of year again. Durango Wine Experience is upon us beginning April 30th, signaling the start of spring here in Durango. Some of us look to the Iron Horse Bicycle Classic, others… new wines to try. This years poster design bows down to the rich saturated colors of velvet brocade and a traditional letterpress printing. We sought to highlight elements from our old western town of Durango, embrace them and spin them in a new way.
Speaking from experience, I highly recommend the event. Whether you attend a seminar beefing up your cocktail talking points or roam, walk or stumble around downtown for the Friday night moving tasting, there is sure to be a little something for wine enthusiasts of all varietals.
You can find more information about the Durango Wine Experience online at durangowine.com
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