Durango Nordic Center Visual Brand

Durango Nordic Center, in beautiful Durango, Colorado was in need of a new logo and brand. While they are the Nordic Center, they also host fat tire bikes and snow shoes on their tracks and have a nordic team under the same name. We wanted to develop a logo that kept its roots in Nordic, but was not exclusive and could also be adapted to their team gear. When asked about what makes them unique as a location, or what do visitors talk about when they come, it’s always the view and the moon you are treated to in the evening hours- when many are up on the tracks.