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You’ll find refreshing creativity and a new depth of thinking. Here at pool we believe in wrapping our ideas around your specific and unique visual brand and marketing needs. Each design campaign developed has a true sense of clarity and the fluidity it needs to be adaptable in our ever changing world.


Whether you're looking for a new logo design or brand expansion, an advertising campaign or innovation in marketing— we can help!

What can we do for you?


strategic marketing planning

marketing based graphic design

visual brand development

logo identity systems

map & sign design

packaging & display

advertising & print collateral

web site design & development


“It is with sincere pleasure that I recommend Kris Hickcox and the services of Pool Creative. I have worked closely with Kris for the past five years on multiple collateral, tradeshow, advertising POS and packaging projects for several international cycling brands including: Continental tires, Selle Royal, Fizik and Brooks saddles, and Crank Brothers components and accessories.

The brands present the unique challenge of translating German and Italian heritage and flair, to the North American market. Kris has embraced the respective brand equity while lending a creative and often artistic balance to a unique North American message. Timely, accurate, and pleasant, yet creatively challenging, Kris brings an edge to the presentation without losing sight of brand origin.

Whether it’s a daunting 216 page trade catalog, or a revised corporate identity suite of logos, business cards and letterhead, Kris consistently meets the task with fresh and intuitive energy. I cannot offer higher praise, nor stronger encouragement to consider the services of Kris and Pool Creative.”

Brett Hahn,

Brand Manager-Bicycle Tires

North America