Here it is. I’ve been getting a lot of question about the new name. Why Pool? What does it mean?

After Creative Conspiracy, I began the mental search for a new identity. How do you re-brand yourself? Never an easy task, especially when you have been one thing for over 12 years. I can do it for others, but its always challenging to do this for yourself.

I wanted a name that was short and simple. A name that represented reflection and clarity in business. A name that was in constant motion and was just sort of clean. A pool of ideas, a pool of creativity, a community, fun. It just felt right.

So much of branding is the experience you have with a particular business. If the experience is positive, the brand feels more positive and secure. If the experience is negative, so will the brand. We pride ourselves on our customers experiences with us. We try to make the process of self-branding a good one and one that helps you grow as a business. It can be transformative and is always in constant motion. pool.